Gritmedia
Barnes & Noble, Inc.
Latin for “how to,” Quamut is a print- and web-based imprint of Barnes & Noble, Inc. featuring comprehensive how-to content for a sophistcated adult market. As web creative director, I created a comprehensive branding document to serve as a first step toward defining the strategy of the Quamut website and the Quamut brand itself. In addition, I oversaw the initial design phases, from Photoshop mock-ups to XHTML and CSS production, culminating in a solid series of templates to be passed on to the web development team.
September 2007
www.quamut.com